Privacy Policy

Last updated: 22 January 2026

1. Introduction

At 11+ Vocab Quest ("we", "us", "our"), we are committed to protecting your privacy and the privacy of children using our service. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our educational platform.

By using 11+ Vocab Quest, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our service.

2. Information We Collect

2.1 Information You Provide

We collect information that you provide directly to us, including:

  • Account Information: Email address, password (encrypted), and account preferences
  • Child's First Name: We collect your child's first name to personalize their learning experience
  • Age Range: We optionally collect age range information (5-7, 8-10, 11-13, 14+ years) to help us improve the app and make it more engaging for the right age group. This information is used for analytics and product development purposes only.
  • Learning Data: Progress, quiz results, bookmarks, notes, and other learning-related information
  • Payment Information: Processed securely through Stripe (we do not store full payment card details)

2.2 Automatically Collected Information

When you use our service, we automatically collect certain information, including:

  • Device information (device type, operating system, browser type)
  • Usage data (pages visited, features used, time spent on the platform)
  • IP address and general location information
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our educational services
  • Personalize the learning experience (e.g., using your child's name)
  • Track progress and provide analytics on learning performance
  • Process payments and manage subscriptions
  • Send important service-related communications
  • Analyze usage patterns to improve our app (including age range analytics for product development)
  • Detect and prevent fraud or abuse
  • Comply with legal obligations

4. Children's Privacy

11+ Vocab Quest is designed for students preparing for 11+ exams. We take children's privacy seriously and comply with applicable data protection laws, including:

  • UK GDPR and Data Protection Act 2018: For users under 13, we require verifiable parental consent before collecting personal information
  • COPPA (if applicable): For users in the United States under 13, we comply with the Children's Online Privacy Protection Act

Parental Consent: If your child is under 13, you (as a parent or guardian) must provide consent for us to collect and use your child's information. By creating an account for a child under 13, you represent that you are the parent or guardian and have the authority to provide such consent.

Parental Rights: Parents and guardians have the right to:

  • Review the personal information we have collected about their child
  • Request deletion of their child's personal information
  • Refuse to allow further collection or use of their child's information
  • Revoke consent at any time

To exercise these rights, please contact us at support@11plusvocabquest.co.uk

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • Service Providers: We may share information with trusted third-party service providers who assist us in operating our platform (e.g., payment processing through Stripe, hosting services). These providers are contractually obligated to protect your information. While we take reasonable steps to ensure our service providers protect your information, we cannot guarantee that technical errors or security incidents will never occur with third-party services.
  • Legal Requirements: We may disclose information if required by law, court order, or government regulation
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
  • With Your Consent: We may share information with your explicit consent

We never share children's personal information with third parties for marketing or advertising purposes.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Secure authentication and access controls
  • Regular security assessments and updates
  • Limited access to personal information on a need-to-know basis

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Despite our security measures, technical errors, system failures, or human error may occasionally occur that could result in unintended disclosure of personal information. We take such incidents seriously and will take reasonable steps to investigate, remediate, and prevent future occurrences. However, we cannot guarantee that such incidents will never occur.

6.1 Data Incidents

Despite our best efforts to protect your personal information, no system is completely secure. Technical errors, system failures, software bugs, human error, or malicious attacks may occasionally result in unintended access to or disclosure of personal information.

In the event of a data incident that poses a risk to your rights and freedoms, we will:

  • Investigate the incident promptly
  • Take reasonable steps to remediate the issue
  • Notify affected users and relevant authorities as required by applicable law
  • Implement measures to prevent similar incidents

However, we cannot guarantee that data incidents will never occur, and our liability for such incidents is limited as set forth in our Terms and Conditions.

7. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

When you delete your account, we will delete or anonymize your personal information, except where we are required to retain it for legal, accounting, or regulatory purposes.

8. Your Rights

Under UK GDPR and applicable data protection laws, you have the right to:

  • Access: Request a copy of the personal information we hold about you
  • Rectification: Request correction of inaccurate or incomplete information
  • Erasure: Request deletion of your personal information ("right to be forgotten")
  • Restriction: Request restriction of processing of your information
  • Data Portability: Request transfer of your information to another service
  • Objection: Object to processing of your information for certain purposes
  • Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at support@11plusvocabquest.co.uk. We will respond to your request within one month.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyze usage, and assist with security. You can control cookies through your browser settings, but disabling cookies may affect the functionality of our service.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

  • Posting the updated Privacy Policy on this page
  • Updating the "Last updated" date
  • Sending an email notification to registered users (for significant changes)

Your continued use of the service after any changes constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: support@11plusvocabquest.co.uk
Address: [Your Company Address]
Company: [Your Company Name]

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK.

13. Links to Other Websites

Our service may contain links to other websites. We are not responsible for the privacy practices of third-party websites. We encourage you to read the privacy policies of any website you visit.

This Privacy Policy should be read in conjunction with our Terms and Conditions.